{"id":143705,"date":"2024-09-15T10:30:14","date_gmt":"2024-09-15T08:30:14","guid":{"rendered":"https:\/\/www.zeeh-design.com\/projekt\/man-iaa-transportation\/"},"modified":"2025-07-29T15:53:07","modified_gmt":"2025-07-29T13:53:07","slug":"man-iaa-transportation","status":"publish","type":"projekt","link":"https:\/\/www.zeeh-design.com\/en\/projekt\/man-iaa-transportation\/","title":{"rendered":"MAN IAA Transportation"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;55&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;-5&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; el_class=&#8221;demo-section demo-hero&#8221; uncode_shortcode_id=&#8221;127936&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;760&#8243; uncode_shortcode_id=&#8221;951553&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h6&#8243; uncode_shortcode_id=&#8221;189588&#8243;]MAN at IAA Transportation in Hanover.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;101438&#8243; css=&#8221;.vc_custom_1738848458001{margin-top: -2px !important;}&#8221;]<strong>Client:<\/strong> MAN Truck &amp; Bus SE <strong>Scope:<\/strong> Stand construction <strong>Year:<\/strong> 2024[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;-5&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;136968&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image dynamic=&#8221;yes&#8221; media_poster=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;201895&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;600&#8243; uncode_shortcode_id=&#8221;172085&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;180404&#8243;]A strong statement for sustainable trade fair construction[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;352563&#8243;]At IAA Transportation 2024, one of the largest stands at the event showed how impressive scale and sustainability can go hand in hand. The two-storey structure combined innovative material concepts inspired by the principles of the circular economy.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;143028&#8243; dynamic=&#8221;yes&#8221; dynamic_source=&#8221;secondary&#8221; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; uncode_shortcode_id=&#8221;541911&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;600&#8243; uncode_shortcode_id=&#8221;120480&#8243;][vc_column_text uncode_shortcode_id=&#8221;113337&#8243;]Covering approximately 3000 m\u00b2 and featuring a complex double-deck construction built to the highest quality standards, the stand successfully combined functionality and sustainability. Furniture, exhibits and spaces were designed for long-term reuse and storage. Premium materials such as aluminium, glass and wood replaced disposable options, while rented furniture and plants supported the resource-saving concept.[\/vc_column_text][vc_empty_space empty_h=&#8221;3&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text_size=&#8221;h6&#8243; sub_lead=&#8221;small&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;708278&#8243; subheading=&#8221;3000 m\u00b2&#8221;]Area:[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text_size=&#8221;h6&#8243; sub_lead=&#8221;small&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;174676&#8243; subheading=&#8221;J\u00f6rg Hempel Fotografie&#8221;]Photos:[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text_size=&#8221;h6&#8243; sub_lead=&#8221;small&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;821797&#8243; subheading=&#8221;Schmidhuber Brand Experience GmbH&#8221;]Concept &amp; Design:[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;143402&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; uncode_shortcode_id=&#8221;138697&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;143382&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; uncode_shortcode_id=&#8221;113181&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;143384&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; uncode_shortcode_id=&#8221;118928&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;143394&#8243; 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