{"id":143706,"date":"2024-09-10T15:01:52","date_gmt":"2024-09-10T13:01:52","guid":{"rendered":"https:\/\/www.zeeh-design.com\/projekt\/concorso-deleganza\/"},"modified":"2025-08-20T15:12:01","modified_gmt":"2025-08-20T13:12:01","slug":"concorso-deleganza","status":"publish","type":"projekt","link":"https:\/\/www.zeeh-design.com\/en\/projekt\/concorso-deleganza\/","title":{"rendered":"Concorso d\u2019Eleganza"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;55&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;-5&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; el_class=&#8221;demo-section demo-hero&#8221; uncode_shortcode_id=&#8221;127936&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;760&#8243; uncode_shortcode_id=&#8221;951553&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h6&#8243; uncode_shortcode_id=&#8221;131277&#8243;]Concorso d\u2019Eleganza Villa d\u2019Este[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;202467&#8243; css=&#8221;.vc_custom_1733408702991{margin-top: -2px !important;}&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text uncode_shortcode_id=&#8221;208771&#8243;]<strong>Client:<\/strong> BMW Group Classic[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text uncode_shortcode_id=&#8221;144732&#8243;]<strong>Scope:<\/strong> Trade fair construction[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text uncode_shortcode_id=&#8221;182956&#8243;][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;-5&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;136968&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image dynamic=&#8221;yes&#8221; media_poster=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;201895&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;600&#8243; uncode_shortcode_id=&#8221;172085&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;663101&#8243;]BMW Group Classic created an inspiring setting in which historic vehicles and contemporary art on the Art Cars came together in a dialogue between tradition and innovation.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;897988&#8243;]In 2024, we once again had the opportunity to realise the exhibition build for the Concorso d&#8217;Eleganza Villa d&#8217;Este, one of the most prestigious events in the automotive world. Since 1929, lovers of historic vehicles have gathered here to experience classic cars and their innovations close up \u2013 set against the stunning backdrop of Villa d&#8217;Este on Lake Como. The combination of tradition and vision makes this event unique.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image dynamic=&#8221;yes&#8221; dynamic_source=&#8221;secondary&#8221; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; uncode_shortcode_id=&#8221;198436&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;600&#8243; uncode_shortcode_id=&#8221;120480&#8243;][vc_column_text uncode_shortcode_id=&#8221;704594&#8243;]As part of the &#8220;Design Talk&#8221;, Julie Mehretu, Adrian van Hooydonk and Thomas Girst discussed the 20th BMW Art Car. We were responsible for building and providing all stages, vehicle podiums, the jury tent, textile banners, signage, and furniture for this forum. <\/p>\n<p>The Concorso is an event that places the highest demands on logistics and planning. Our focus is always on designing the setting and the vehicle presentation in such a way that the extraordinary atmosphere of this historic location is brought to life.[\/vc_column_text][vc_empty_space empty_h=&#8221;3&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text_size=&#8221;h6&#8243; sub_lead=&#8221;small&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;187668&#8243; subheading=&#8221;Park &amp; Hotel Villa d\u2019Este<br \/>\nPark Villa Erba&#8221; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Event space:[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text_size=&#8221;h6&#8243; sub_lead=&#8221;small&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;867690&#8243; subheading=&#8221;Zeeh Design&#8221;]Project management construction:[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text_size=&#8221;h6&#8243; sub_lead=&#8221;small&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;164943&#8243; subheading=&#8221;Joke Event AG&#8221;]Concept &amp; Design:[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;141746&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; uncode_shortcode_id=&#8221;199613&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;141748&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; uncode_shortcode_id=&#8221;186368&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;141716&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; uncode_shortcode_id=&#8221;210167&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;141768&#8243; 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