{"id":143716,"date":"2024-09-03T10:00:34","date_gmt":"2024-09-03T08:00:34","guid":{"rendered":"https:\/\/www.zeeh-design.com\/projekt\/bmw-i-refresh\/"},"modified":"2025-06-13T10:14:40","modified_gmt":"2025-06-13T08:14:40","slug":"bmw-i-refresh","status":"publish","type":"projekt","link":"https:\/\/www.zeeh-design.com\/en\/projekt\/bmw-i-refresh\/","title":{"rendered":"BMW i Refresh"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;55&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;-5&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; el_class=&#8221;demo-section demo-hero&#8221; uncode_shortcode_id=&#8221;127936&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;760&#8243; uncode_shortcode_id=&#8221;951553&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h6&#8243; uncode_shortcode_id=&#8221;655472&#8243;]Showroom at BMW Welt in Munich.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;139546&#8243; css=&#8221;.vc_custom_1740125505161{margin-top: -2px !important;}&#8221;]<strong> Client:<\/strong> BMW Group <strong>Scope:<\/strong> Interior[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;-5&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;136968&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image dynamic=&#8221;yes&#8221; media_poster=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;201895&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;600&#8243; uncode_shortcode_id=&#8221;172085&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;190107&#8243;]BMW Welt \u2013 Iconic architecture, dynamically staged BMW Group vehicles and visionary ideas.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;160456&#8243;]At the turn of the year 2021\/2022, the BMW i area in BMW Welt was set to undergo a complete relaunch. In collaboration with Conex, we had the opportunity to implement Meir\u00e9 und Meir\u00e9&#8217;s creative concept. Our scope of work ranged from structural measures to the meticulous selection of all interior furnishing elements for the lounge areas.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image dynamic=&#8221;yes&#8221; dynamic_source=&#8221;secondary&#8221; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; uncode_shortcode_id=&#8221;198436&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;600&#8243; uncode_shortcode_id=&#8221;120480&#8243;][vc_column_text uncode_shortcode_id=&#8221;419596&#8243;]The standout feature of the project is a wall measuring approximately 70 m\u00b2, designed in the form of dynamic waves. Our production team developed an innovative structure to create this illusion of flowing waves. Covered with high-quality 3D design fabric \u2013 as also used in vehicle interiors \u2013 the wall gives the room a distinctive aesthetic.[\/vc_column_text][vc_empty_space empty_h=&#8221;3&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text_size=&#8221;h6&#8243; sub_lead=&#8221;small&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;282100&#8243; subheading=&#8221;600 m\u00b2&#8221;]Area:[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text_size=&#8221;h6&#8243; sub_lead=&#8221;small&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;111630&#8243; subheading=&#8221;Conex&#8221;]Project management:[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text_size=&#8221;h6&#8243; sub_lead=&#8221;small&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;120851&#8243; subheading=&#8221;Meir\u00e9 und Meir\u00e9&#8221;]Concept &amp; 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