{"id":143720,"date":"2024-06-14T16:05:37","date_gmt":"2024-06-14T14:05:37","guid":{"rendered":"https:\/\/www.zeeh-design.com\/projekt\/uponor-ish-frankfurt\/"},"modified":"2025-07-29T15:55:05","modified_gmt":"2025-07-29T13:55:05","slug":"uponor-ish-frankfurt","status":"publish","type":"projekt","link":"https:\/\/www.zeeh-design.com\/en\/projekt\/uponor-ish-frankfurt\/","title":{"rendered":"Uponor ISH Frankfurt"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;55&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;-5&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; el_class=&#8221;demo-section demo-hero&#8221; uncode_shortcode_id=&#8221;127936&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;760&#8243; uncode_shortcode_id=&#8221;951553&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h6&#8243; uncode_shortcode_id=&#8221;264075&#8243;]Trade fair stand at ISH in Frankfurt.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;114330&#8243; css=&#8221;.vc_custom_1738675253091{margin-top: -2px !important;}&#8221;]<strong>Client<\/strong>: Uponor <strong>Scope<\/strong>: Stand construction[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;-5&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;136968&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image dynamic=&#8221;yes&#8221; media_poster=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;201895&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;600&#8243; uncode_shortcode_id=&#8221;172085&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;639270&#8243;]Brief[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;167220&#8243;]Once again, Zeeh Design successfully translated the trade fair guidelines developed for Uponor into a successful brand presentation. On this occasion, a key task was the design of a 180 sq. m highlight area, with a focus on staging individual products and their USPs in a way that resonated with the target audience.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image dynamic=&#8221;yes&#8221; dynamic_source=&#8221;secondary&#8221; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; uncode_shortcode_id=&#8221;198436&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;600&#8243; uncode_shortcode_id=&#8221;120480&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;211461&#8243;]Approach[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;210095&#8243;]Each of the four highlight products were analysed in close cooperation with the client and their benefits presented in both in the mounting and application. Particular attention was paid to the different needs of the two target groups: craftsmen and planners. <\/p>\n<p>Each of the four highlight areas was framed by a structural element that created a dedicated space for each product. These were integrated into the overall architecture, thereby consistently adhering to the established guideline. <\/p>\n<p>Images of the respective products and their USPs were depicted in large format on the outside of the frames. Inside, visitors were able to experience the product benefits for themselves in multi-sensory environment and try them out in an engaging way.[\/vc_column_text][vc_empty_space empty_h=&#8221;3&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text_size=&#8221;h6&#8243; sub_lead=&#8221;small&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;149976&#8243; subheading=&#8221;770 m\u00b2&#8221;]Area:[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text_size=&#8221;h6&#8243; sub_lead=&#8221;small&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;124244&#8243; subheading=&#8221;Thomas Koller&#8221;]Photos:[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text_size=&#8221;h6&#8243; sub_lead=&#8221;small&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;209726&#8243; subheading=&#8221;Zeeh Design&#8221;]Concept &amp; 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