{"id":143742,"date":"2024-06-14T09:45:49","date_gmt":"2024-06-14T07:45:49","guid":{"rendered":"https:\/\/www.zeeh-design.com\/projekt\/kuka-at-hmi-hannover\/"},"modified":"2025-07-29T15:55:24","modified_gmt":"2025-07-29T13:55:24","slug":"kuka-at-hmi-hannover","status":"publish","type":"projekt","link":"https:\/\/www.zeeh-design.com\/en\/projekt\/kuka-at-hmi-hannover\/","title":{"rendered":"KUKA at HMI Hannover"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;55&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;-5&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; el_class=&#8221;demo-section demo-hero&#8221; uncode_shortcode_id=&#8221;127936&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;760&#8243; uncode_shortcode_id=&#8221;951553&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h6&#8243; uncode_shortcode_id=&#8221;113385&#8243;]Exhibition stand at Hannover Messe.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;211802&#8243; css=&#8221;.vc_custom_1738675215051{margin-top: -2px !important;}&#8221;]<strong>Client:<\/strong> KUKA <strong>Scope:<\/strong> Stand construction[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;-5&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;136968&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image dynamic=&#8221;yes&#8221; media_poster=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;201895&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;600&#8243; uncode_shortcode_id=&#8221;172085&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;639270&#8243;]Task[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;922766&#8243;]Based on the newly defined KUKA brand identity, the agency weiskind created a spectacular architectural icon that transformed the trade fair appearance into an interactive experience space. Zeeh Design\u2019s main task was to develop the complete structural framework and precisely implement the branded environment.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image dynamic=&#8221;yes&#8221; dynamic_source=&#8221;secondary&#8221; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; uncode_shortcode_id=&#8221;198436&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;600&#8243; uncode_shortcode_id=&#8221;120480&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;211461&#8243;]Approach[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;143089&#8243;]The architectural icon consists of a multitude of freeform shapes. The development of the components was followed by continuous structural testing. Innovative materials and traditional craftsmanship formed the foundation of the lightweight, asymmetrical design.  <\/p>\n<p>Thanks to agile project management and smart engineering, the interdisciplinary project team was able to implement ongoing optimisations effectively. Despite its stand-alone appearance, the architecture is based on a modular stand concept, which was later adapted and showcased in a different form at Automatica.[\/vc_column_text][vc_empty_space empty_h=&#8221;3&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text_size=&#8221;h6&#8243; sub_lead=&#8221;small&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;181786&#8243; subheading=&#8221;1.063 m\u00b2&#8221;]Area:[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text_size=&#8221;h6&#8243; sub_lead=&#8221;small&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;140375&#8243; subheading=&#8221;Gisela Schenker&#8221;]Photos:[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text_size=&#8221;h6&#8243; sub_lead=&#8221;small&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;126187&#8243; subheading=&#8221;weiskind GmbH&#8221;]Concept &amp; 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