NEURA automatica

NEURA CITY transforms the complex world of robotics and AI into an intuitive, emotional and accessible experience. Conceived as a spatial metaphor, thecity brings together technology, architecture and interaction in a way that provides orientation.

Visitors explore themed worlds such as home, hospital, factory, supermarket or restaurant – places where robots are seamlessly integrated into human environments. This creates new forms of coexistence and cooperation.

The design combines technological precision with human closeness – turning the vision of a cooperative future of man and machine into an impressive experience. From the precise assembly to the integration of interactive exhibits, the trade fair presentation was implemented as a carefully orchestrated system that harmonizes technological innovation and visitor guidance.