In 2024, we once again had the opportunity to realise the exhibition build for the Concorso d’Eleganza Villa d’Este, one of the most prestigious events in the automotive world. Since 1929, lovers of historic vehicles have gathered here to experience classic cars and their innovations close up – set against the stunning backdrop of Villa d’Este on Lake Como. The combination of tradition and vision makes this event unique.

As part of the “Design Talk”, Julie Mehretu, Adrian van Hooydonk and Thomas Girst discussed the 20th BMW Art Car. We were responsible for building and providing all stages, vehicle podiums, the jury tent, textile banners, signage, and furniture for this forum.

The Concorso is an event that places the highest demands on logistics and planning. Our focus is always on designing the setting and the vehicle presentation in such a way that the extraordinary atmosphere of this historic location is brought to life.