This has been the hallmark of GROB-WERKE for generations. The core concept of the scalable exhibition architecture designed by Zeeh Design was further refined for EMO. A total area of 1,700 sqm was used to accommodate eleven machines along with various presentation zones. The highlight was the display of a chassis with an electric drive.

Zones were created to showcase the individual product areas, business areas and the highlight in an eye-catching way. These zones were visually and haptically reinforced by different floor coverings and ceiling banners. The complex cable routing was managed using ducts in the hall floor, running from the stand management office to the exhibits.

Rounded design elements from GROB-WERKE’s corporate identity and machine aesthetics were incorporated throughout. For example, the carpeted areas feature rounded corners that guide visitors through the stand. A reduced colour palette and minimalist design language ensured that the focus was on the content, resulting in an authentic, holistic trade fair and brand experience.