Client: Kermi GmbH & Arbonia Riesa GmbH Scope: Project planning & stand construction Year: 2025
A Modular System for Cross-Brand Presentations
Zeeh Design realized the joint trade fair appearance of Kermi and Arbonia at ISH 2025. The result was a modular architecture that made the brand family’s system expertise visible and was also designed for long-term reusability.
Zeeh Design developed the technical implementation and realized the new brand differentiator “More than a system” in a clear, cross-brand corporate architecture. The aim was to present the divisional brand as well as the system and focused brands on an equal footing. The stand architecture reflected this diversity through an open spatial structure with clearly defined functional zones, offering visitors orientation and access to the various thematic areas.
The modular structure was designed as a scalable system that can be used at other events beyond the ISH. A high proportion of the materials used are reusable, making the trade fair appearance not only efficient but also resource-friendly. Thanks to precise planning and project management, the project was implemented in a way that combined design, technical complexity and sustainable construction.
Area:
800 m²
Photos:
Erik Chmil Photography
Concept & Design:
hw. design GmbH
