Client: Kermi GmbH & Arbonia Riesa GmbH Scope: Project planning & stand construction Year: 2025
A Modular System for Cross-Brand Presentations
Zeeh Design created the joint trade fair presence of Kermi and Arbonia at ISH 2025. The result was a modular architecture that showcased the brand family’s system expertise and was also designed with long-term reusability in mind.
Zeeh Design developed the technical implementation and brought the new brand differentiator “More than a system” to life in a clear, cross-brand corporate architecture. The goal was to present the divisional brand as well as the system and focused brands on an equal footing. The stand architecture conveyed this diversity through an open spatial structure with clearly defined functional zones, offering visitors orientation and access to the various thematic areas.
The modular structure was designed as a scalable system that can be used at other events beyond the ISH. A high proportion of the materials used are reusable, making the trade fair appearance not only efficient but also resource-friendly. Thanks to precise planning and project management, the implementation succeeded in uniting design, technical complexity and sustainable construction.
Area:
800 m²
Photos:
Erik Chmil Photography
Concept & Design:
hw. design GmbH
