MAN at IAA Transportation in Hanover.
Client: MAN Truck & Bus SE Scope: Stand construction Year: 2024

A strong statement for sustainable trade fair construction
At IAA Transportation 2024, one of the largest stands at the event showed how impressive scale and sustainability can go hand in hand. The two-storey structure combined innovative material concepts inspired by the principles of the circular economy.

Covering approximately 3000 m² and featuring a complex double-deck construction built to the highest quality standards, the stand successfully combined functionality and sustainability. Furniture, exhibits and spaces were designed for long-term reuse and storage. Premium materials such as aluminium, glass and wood replaced disposable options, while rented furniture and plants supported the resource-saving concept.
Area:
3000 m²
Photos:
Jörg Hempel Fotografie
Concept & Design:
Schmidhuber Brand Experience GmbH






