Once again, Zeeh Design successfully translated the trade fair guidelines developed for Uponor into a successful brand presentation. On this occasion, a key task was the design of a 180 sq. m highlight area, with a focus on staging individual products and their USPs in a way that resonated with the target audience.

Each of the four highlight products were analysed in close cooperation with the client and their benefits presented in both in the mounting and application. Particular attention was paid to the different needs of the two target groups: craftsmen and planners.

Each of the four highlight areas was framed by a structural element that created a dedicated space for each product. These were integrated into the overall architecture, thereby consistently adhering to the established guideline.

Images of the respective products and their USPs were depicted in large format on the outside of the frames. Inside, visitors were able to experience the product benefits for themselves in multi-sensory environment and try them out in an engaging way.