At electronica 2024, Texas Instruments unveiled an open, clearly structured trade fair stand that impressed with its striking ceiling design and modern media technology. Transparent LED displays added strategically placed, abstract accents that immediately conveyed the company’s technological focus.

Covering an area of 300 m², the stand provided an inviting platform for conversations and presentations. The stand and its modular concept were inspired by the structure of a circuit board. Just as the processor forms the heart of an electronic circuit, an abstract processor element was integrated centrally into the ceiling design of the stand.