IAA Mobility Munich

Sustainable trade fair construction & event design by Zeeh Design.



In 2023, it's that time again. From September 5th to 10th, the IAA Mobility will open its doors in Munich under the motto "Experience Connected Mobility". With an innovative cross-industry concept, it not only presents the diversity of mobility but also becomes a platform for sustainability and technology.

Are you planning to showcase your company at the IAA Mobility 2023?

If so, then talk to Zeeh Design, your partner for sustainable trade fair construction. Our experienced team of trade fair construction and event design professionals, including project management, architecture, design, and craftsmanship, will develop your brand presence individually according to your wishes.

Our trade fair design makes mobility tangible with all senses

Summit, Open Space, Blue Lane - the IAA 2023 will become an exhibition, a future-oriented mobility platform, and a dialogue forum all at once. This innovative event concept also requires new creative approaches to transform your brand into a spatial experience.

Whether it's trade fair design, construction or event management, Zeeh Design offers customized solutions that meet the highest standards of creativity, quality, and sustainability. With us by your side, not only will mobility be tangible with all senses at the IAA 2023 in Munich, but also your brand presence.

Julian Hauser together with Tobias Müller, managing directors of Zeeh Design


IAA Munich – our services


Exhibition Design

From your communication objectives and our design competence emerges a spatial brand experience that unfolds by itself and becomes intuitively tangible.

Exhibition Planning

Whether it's factory planning, detailed planning, approval planning, scheduling, or timing - with us, you have planning security.

Projekt Management

Our experienced project management team steers and makes the right decisions at the right time. For your trade fair success.

Exhibition Stand Construction

Whether it's new media or innovative materials - our production processes function through sustainable developments and intelligent constructions.

Exhibition Graphics

Considering your corporate design, we develop graphic concepts, create the print data, and manage the production of all exhibition graphics.

Exhibition Logistics

Our own storage areas and a fleet of commercial vehicles enable us to provide fast exhibition logistics to the nearby Messe München.


IAA Mobility 2023 in Munich - Zeeh Design, your on-site exhibition partner

Our company headquarters are centrally located just outside of Munich in Puchheim. With a core team of 65 permanent employees and a total area of over 11,000 sqm for office, production, and storage, we can react flexibly at any time. During the IAA Mobility, we are on-site daily.


Exhibition projects from the automotive industry.


Sustainable approach in exhibition construction

Zeeh Design is certified as one of the first German exhibition construction companies according to EMAS (the most demanding system for sustainable environmental management worldwide) and EMASplus (which also considers the economic and social aspects of economic activity).


IAA Munich 2023 - Facts that speak for us

  More than four decades of experience in exhibition design and construction

  Professional, experienced, and agile project management

  One project manager as a central contact person for every customer

  Award-winning exhibition projects

  Interdisciplinary project teams

  Certified according to EMAS and EMASplus

  Years of experience in collaborating with agencies

  Central location just outside Munich


Interesting facts about the IAA Mobility in Munich:

Where does the IAA Mobility take place in Munich?

The IAA Summit for trade visitors takes place on the exhibition grounds of Messe München. This is supplemented by the Open Space concept with event areas in historic locations in the center of Munich. The IAA Blue Lane is a 15.5 km long test track for emission-free cars and electric bicycles, connecting the various event locations with the exhibition grounds.

When was the IAA first held in Munich?

The IAA took place in Munich for the first time from September 7th to 12th, 2021, and attracted over 400,000 participants with a new event concept involving more than 700 exhibitors and over 900 speakers. The focus was not only on cars, but the fair also provided a platform for digital and climate-neutral mobility of the future. Since then, it takes place every 2 years in Munich and lasts for 7 days.