Task
Develop a brand presence for the company where the brand’s product innovations in residential ceramics, architectural ceramics and swimming pools can be communicated in a way that fits the market.
Deutsche Steinzeug
BAU MUNICH
Factsheet
Area:
380 m²
Team
Conception & Design:
Zeeh Design / Thomas Honegg
Photos:
Thomas Koller
Competences
Project understanding
Engineering
Design Intelligence
Approach
The clear structure of the trade fair architecture reflects the aesthetics of the products and creates space for discussion.
Solution
Design of rooms for the individual product areas in a way that communicates information constructively and emotionally. Close coordination with technical departments and management of the various crafts.
