Infineon

ELECTRONICA MUNICH

 

Factsheet

Area:
285 m²

Team

Conception & Design:
Zeeh Design

Photos:
Thomas Koller

Competences

Project understanding

Engineering

Design Intelligence

 
Task

Infineon Technologies’ components and solutions make our daily lives simpler, safer and more environmentally friendlier. Nevertheless, they are hardly noticed. At Electronica 2016 in Munich, the message “Part of your life. Part of tomorrow,” needed to be conveyed in the space.

Approach

The luminous structure of a silicon crystal, the basic material for semiconductor production, was the centrepoint for the staging. The LED strips embedded in the floor and walls that radiated from it connected all topics with each other.

Solution

In external areas, cool, bright light with white and gray surfaces made from fabric and laminate create the image. In contrast, the interior spaces featured natural wood, soft floor coverings and warm lighting. High-end displays and large-format graphics created an inspiring exhibition and brand experience.