Infineon

ELECTRONICA MUNICH

 

Factsheet

Area:
590 m²

Team

Conception & Design:
Zeeh Design

Photos:
Thomas Koller

Competences

Project understanding

Engineering

Design Intelligence

 
Task

Decarbonization and digitalization were the main topics at the Infineon booth in 2022. The motto "Driving decarbonization and digitalization. Together." was depicted across the entire area.

Approach

Visual markings for selected topic areas combined with integrated motion paths make it easier to navigate the trade fair booth. Each area featured exhibits that demonstrated the networking and intelligent interaction of the individual products.

Solution

To achieve a clear demarcation of the topics, each individual area was assigned a color from the Infineon CI. Screens and exhibits made the topics interactive and experiential. A warm hospitality area with a wood design was located centrally.