GROB Werke
Factsheet
Area:
1.652 m²
Team
Conception & Design:
Thomas Honegg
Photos:
Thomas Koller
Competences
Project understanding
Engineering
Design Intelligence
Competence in state-of-the-art technology all over the world. That’s what, for generations, GROB-WERKE has stood for. The lead concept for scalable exhibition architecture, designed by Zeeh Design, was further developed for the largest stand area ever (1,652 m2) at EMO Hannover.
To give space to individual product areas and business areas, zones were created. Various floor coverings and ceiling banners provide orientation for the visitor. Cable management is through canals in the hall floor from the stand management office to the exhibits.
The rounded elements from the corporate design and the design of the machines of GROB-WERKE were incorporated, the rounded corners of the carpets, for example, lead visitors through the zones. An authentic trade fair and brand experience of innovative products and new business fields.
