Task
The customer's prime concern was to create a unifying element out of 3 stand sizes (500m², 145m², 160m²) to present all sub-brands equally and thus make the uniqueness of Rodenstock tangible.
Rodenstock
OPTI MUNICH
Factsheet
Area:
805 m²
Team
Conception & Design:
bahlsconcepts
Photos:
Thomas Koller
Competences
Project understanding
Engineering
Design Intelligence
Approach
Due to the breaks in the stand caused by the main aisles, we tried to create a parkour course along the longest side that presented Rodenstock’s complete service portfolio for visitors to complete.
Solution
The final solution: a 27 x 4 m parkour course. Visitors could thereby obtain the information relevant to them without having to visit every station. The heart of the communication — the adjacent brand zone — provided more in-depth content.
