Rodenstock

OPTI MUNICH

 

Factsheet

Area:
805 m²

Team

Conception & Design:
bahlsconcepts

 

Photos:
Thomas Koller

Competences

Project understanding

Engineering

Design Intelligence

 
Task

The customer's prime concern was to create a unifying element out of 3 stand sizes (500m², 145m², 160m²) to present all sub-brands equally and thus make the uniqueness of Rodenstock tangible.

Approach

Due to the breaks in the stand caused by the main aisles, we tried to create a parkour course along the longest side that presented Rodenstock’s complete service portfolio for visitors to complete.

Solution

The final solution: a 27 x 4 m parkour course. Visitors could thereby obtain the information relevant to them without having to visit every station. The heart of the communication — the adjacent brand zone — provided more in-depth content.

 
 
 

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