Güdel Group AG

HMI HANNOVER

 

Factsheet

Area:
380 m²

Team

Conception & Design:
Thomas Honegg

 

Photos:
Gisela Schenker

Competences

Project understanding

Engineering

Design Intelligence

 
Task

The objective was to reflect the company's vision and values, to be scalable and to create an impression of being reduced to the essentials. The concept — presented for the first time at HMI 2016 — was designed to be a source of inspiration for corporate architecture for all activities in a three-dimensional space.

Approach

Powerful portal robots are one of Güdel’s core competences. Which is why an abstracted portal, symbolized by an inverted "U", forms the basis of the concept.

Solution

As its basic form, the stand architecture uses the symbolized Güdel robot portal which fulfills different tasks in different positions: It opens up spaces, structures topics and presents messages, making it possible to cover all required communication tasks.

 
 
 

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