The objective was to reflect the company's vision and values, to be scalable and to create an impression of being reduced to the essentials. The concept — presented for the first time at HMI 2016 — was designed to be a source of inspiration for corporate architecture for all activities in a three-dimensional space.
Powerful portal robots are one of Güdel’s core competences. Which is why an abstracted portal, symbolized by an inverted "U", forms the basis of the concept.
As its basic form, the stand architecture uses the symbolized Güdel robot portal which fulfills different tasks in different positions: It opens up spaces, structures topics and presents messages, making it possible to cover all required communication tasks.
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