Task
Highlight products for the sanitary and living areas. The framework should be a hotel room which would be placed as an eyecatcher at the most prominent position on the stand. A moderator presented the highlights to bystanders.
Uponor
ISH FRANKFURT
Factsheet
Area:
702 m² / 16 m²
Team
Conception & Design:
Zeeh Design
Photos:
Thomas Koller
Competences
Project understanding
Engineering
Design Intelligence
Approach
The task was worked through by first formulating questions about the language of form, the degree of abstraction and the possibilities of the presentation which were discussed with the client over the course of the project.
Solution
A box form with two open sides was chosen. This offered maximum presentation surfaces as well as good insight for visitors from outside the booth. Remotely controllable lighting provided the ability to create interactive storytelling.
