LEAD CONCEPT – TRADE FAIR ARCHITECTURE
Von 1 m² bis 1.000 m²
Conception & Design:
From Finnish carpentry workshop to global player in construction and indoor climate. Something Uponor embodies bearing mind its almost-hundred-year history. Now, the company required a three-dimensional, scalable brand architecture.
Use the DNA of colours, materials and haptic as the basis for the scalable, brand space. Reduced primary colors reflect Scandinavian identity and innovation.
Geometric layouts form the pavilions and create the Uponor house. That which is hidden behind walls in real buildings is made visible to visitors in the floor, ceiling and wall. White fittings and lines in front of anthracite-coloured surfaces put products in the spotlight.